How Marketing Through Groupon Can Guarantee You New Customers
Let's say that you're a restaurant in Arizona, such as the Guadalajara Grill in Tucson, or maybe a cool hotel that just changed names like the Theodore hotel in Scottsdale, and you want to attract more customers to your happy hour on a Wednesday night. Groupon is a new way to guarantee that a load of people will come to your business all at once, while reaching a customer base that is active, young and connected.
Here's how the site works: Groupon features a daily offer for a deal in your city. If enough people buy, the deal is on. Through social networking, customers can tell their friends and advertise for you. In a single day, Groupon will attract hundreds - if not thousands - of new customers for you.
When you sign up to promote your business, a Groupon representative helps you design an offer so that you control the deal. GroupOn clients say that the site is 86 percent more effective than print, 94 percent more effective than broadcast, and 90 percent more effective than online advertising.
Groupon's subscriber base: 68 percent are 18-34 years old, and 80% have either a Bachelor's or Graduate degree.
Think that subscribers in your area aren't interested enough? Think again. On April 20, the Tucson Botanical Gardens offered a 50% discount to a butterfly exhibit if 10 people bought tickets, and 109 people bought in. The tipping point was reached before 9 a.m., and the botanical gardens reached 10 times the amount of people needed for the deal.
Here is what marketing genius Chris Brogan has to say about Groupon. Or read this post from web analytics company Compete.
To integrate Groupon with your website or blog, use these badges. Then, contact Groupon to schedule your deal.
Reader Challenge: Leave your experience with Groupon in the comments section of this post to let us know about your success.