Smart Marketing Objectives are Tied to Measurable Metrics
This article is going to give some tools and metrics that you will be able to pick up right away to get your business more metric friendly. There are a million online metrics out there to look at. Experts like Avinash Kaushik can teach and guide you through how to segment and hone in on some amazing analytics metrics. For now, we don’t need to be concerned with emetrics marketing optimization until we get the basics down. Here we want to give you some of the big picture metrics that will get you goal oriented and better prepared for involvement with the more advanced ways to measure metrics.
Website Grade: Probably the quickest and easiest way to understand what is going on in your website is to use HubSpot’s Website Grader. Just put your homepage URL into the grader and you are going to know what your strengths and weaknesses are. Hint: try putting your competition in there too for some great insights on what you should start improving right away. Once you get your website grade, you will know where you stand on a scale from 1-100. If you’re a 65 and you have no blog, then there you have it, starting a blog will no doubt help boost your rankings.
Traffic: Don’t forget about traffic. You always want to get more traffic if you can. You don’t have to think of traffic as just the biggest number getting bigger. After all, if you had half of the traffic that you do now, but everyone was a customer, you would be much better off. Quantity is great, but quality is better.
Leads and Customers: You need to have a way to capture leads before you can start tracking leads. Capturing leads start with e-mail sign up calls to action or forms where people give you their info for something in return. The ultimate metric ends up being customers who bought and increased your revenue and profits. At the end of the day if you think you have a successful online business according to the metrics we have provided, such as a high website grade and an increasing number of leads, you should be able to see more money coming into your business.
Cost of Customers: If you spent $2,000 one month on online advertising and are able to measure 100 new customers as a result, then you pay $20 per customer. Getting this number to go down while maintaining or increasing the amount of spend per customer is a great way to get your business running like a lean, mean, marketing machine.
These metrics are fundamental but powerful; using them is simply a must. As always, thanks for visiting our internet marketing consultant blog. Click AIM Integrated Marketing for some free advice for your small business.