Twitter Marketing and Presentation Synergy
There was an awesome Twitter marketing presentation from HubSpot with Dan Zarrella recently and I wanted to discuss some of the main points with you. Let’s look at how Twitter and presentations can be combined to create an awesome synergy, and look at the qualities that successful tweets possess. This will help those of you out there trying to get followers and retweets.
Twitter Marketing in Presentations:
Dan brought up a lot about psychology in his presentation, and the need to incorporate ingratiation into your presentations. For example, start off your presentations by saying, “I know a lot of you out there in the audience are a lot smarter than me, so please feel free to tweet about things you disagree with or any opinions you have.” Flattery will get you some tweets during your presentation - give it a try.
Dan also mentioned some of the tendencies that men and women differ on. In one of his webinar presentations, Dan asked his audience to raise their hands, without any apparent reason to do so. He then asked the people who raised their hands to tweet to him that they did so. Interestingly, a lot more men responded with Tweets than women. It was great to see that the audience got involved and did tweet, but it was very curious how men participated so much more.
This blog will often give you tips on ways to connect and engage your audience – like creating a healthy controversy. Dan collected numbers showing that 40% of men will tweet about things they disagree with, whereas only 28% of women said they would. Controversy seems to get better results on Twitter with the male audience, so keep that in mind.
Twitter Promoting Presentations:
The three main things that Dan stressed were important for presentations and getting them to spread on Twitter were
- Shareability
- Novelty
- Relevance
These qualities come as no surprise, but now that we have them in front of us, we should create a mental checklist when we want to know how great something will be to tweet. Shareability is what it sounds like, and is especially popular for Twitter users that have a lot of followers – because they altruistically want to share in their community. Novelty can be saying something old in a new way or saying something new in an old way – get something out there that your customers have never heard before. Relevance is, yes, the stuff that makes sense for your audience and interests them. If you put these three ingredients together, you should start hearing the birds tweet about you.
The idea with the pie chart up top is that either you (as the presentor) or your audience should be promoting your presentation on Twitter as it is happening. If you can get the message out that there is an exciting presentation going on live, you create a great sense of urgency for people to check it out. I suggest getting the word out for people to join within 15 minutes of the presenation starting.
I'm sure some of you readers out there has an example of cool,unique ways to engage peope on Twitter - let us know your Twitter Marketing stories below...