3 Tips To Marketing Success for Businesses on Foursquare
These tips come directly from the marketing team at Foursquare.
Over 500,000 businesses use foursquare to learn more about their customers, find new ones, and make sure their information is up to date. Here are the three secrets to success for businesses on foursquare:
1. Personalize your foursquare page.
As a manager, you can customize the way your business appears on foursquare. You can edit everything: your phone number, address, twitter name and website, or even add a description that includes details of your delicious pasta dishes. Just log in, head over to your business's listing, and click the ‘edit’ button.
2. Grow your business with foursquare “Specials!”
There is one constant to every foursquare business success story: foursquare Specials. A Special is a free way to find new and engage customers. Here are a few of our most successful types of offers:
- A discount with purchase (something like, 'get 20% any orders over $10'). It’s a great way to push your sales higher.
- Something for free (for example, 'enjoy a free dessert if you buy an appetizer and main course'). These are often low cost and high impact.
- Special treatment (one of our favorites is at a zoo: 'check in on foursquare for private access to the penguin feeding'). These have no cost and create a great connection.
- Reward your best customers (the classic Special is, 'free coffee on your fifth visit'). It’s like a digital punchcard.
Setting up a Special is free, takes just a couple of minutes, and can yield amazing results. And, on foursquare, your listing will include an orange ‘Special’ graphic, drawing in more members from our 10,000,000-strong community! Get started now at foursquare.com by logging in and clicking on 'Manager Tools.' Or click here to find more information about Specials.
3. Identify your best customers by diving into your data
You also get full access to your Merchant Dashboard, which tells you interesting information about your customers, like the time they check in, their demographic information (like age and gender), what are your most popular hours, and who are the customers that visit most often. Use this information to grow your business; try running a Special during your slow period to find new customers (for restaurants, we recommend a Special for the often-empty late lunch hours). If you haven't turned on the Merchant Dashboard yet, log in at foursquare.com, go to 'Manager Tools,' and enable it for your business. If you manage multiple businesses, each one has its own 'enable' button.
