
The Inbound Marketing Certification acknowledges the recipient's proficiency in Inbound Marketing principles and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.
Those who pass the exam will be Inbound Marketing Certified Professionals. Certified Professionals receive a badge on their InboundMarketing.com personal profile (see example to the left), authenticated certification badge HTML code that can be posted to a website or blog, a certificate, and monthly "marketing perks."
In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive online certification exam with a score of 75% or higher.
Prepare for the Exam
Begin the IMU online training program: Watch the 16 online courses
Download the entire IMU program to your computer - includes .mp4 files, class slides, study guide and an iTunes podcast
Format
The exam contains 50 multiple choice and true & false questions, and the test taker has 50 minutes to complete the exam. You can begin the exam whenever you feel ready.
Content
The exam covers all the material from the 16 webinar classes.
Passing the Exam
You must receive a 75% score or higher to pass the exam. Those who do not pass the exam will have the opportunity to retake the exam in 30 days. At that time, we will email you an invitation for the retake.