Book.Grader.com

A tool for book authors to measure and improve the marketing of their books.

Website.Grader.com

Free SEO tool that measures the marketing effectivess of a website.  The website has measured over 1,000,000 URLs and has won numerous awards.

PressRelease.Grader.com

Evaluates your press release and provides a marketing effectiveness score. Helps you get the most of your investment in press releases by ensuring that you optimize for both humans and search engines.

Twitter.Grader.com

Twitter Grader is one of the most popular online tools for measuring the power, authority and reach of a Twitter user.  How do you stack up on Twitter?

Action.Grader.com

Tool that lets you optimize your calls-to-action.  Figure out what content is likely to generate the most clicks.

Facebook.Grader.com

Did you know that there are over 200 million active users on Facebook? Or, that thousands of businesses are setting up Facebook pages to help reach their potential customers?  Facebook Grader helps you measure the power and reach of your Facebook user account or business page.

Blog.Grader.com

How effective is your blog at marketing yourself or your business? How does your traffic compare to the millions of other blogs out there? Do you have strong authority and trust in the eyes of Google? Use Blog Grader and find out how your blog ranks.

Gobbledygook.Grader.com

Check your content for use of gobbledygook words, overused jargon, words and phrases that have lost meaning.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

By David Meerman Scott

Summary: A great overview of grassroots marketing, recently updated. Highly recommended if you are just getting started with marketing.

Always Be Testing: The Complete Guide to Google Website Optimizer

By Bryan Eisenberg, John Quarto-vonTivadar

Summary:  A must-have if you want to do split-testing. Lots of great concrete ideas, plus some good marketing gems.

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

By John Jantsch

Summary: Great general book - probably the first marketing book I read.


Search Engine Optimization: An Hour a Day

By Jennifer Grappone, Gradiva Couzin

Good overview of SEO, with suggestions for small steps you can implement over time.


Purple Cow: Transform Your Business by Being Remarkable

By Seth Godin

You need a product that stands out in the crowd. Seth Godin's books are all useful and entertaining.


eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

By Corey Perlman

Summary Another good beginner, overview book about marketing on the Internet


Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Seth Godin

Summary: This is really useful for understanding why you need a list.


Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

By  Chris Brogan, Julien Smith