Traditional press releases can be improved upon, and must be if you also plan to distribute them online and hope to achieve full benefit from doing so. As with other online content, press releases distributed online are crawled for the keywords they contain. Just as you would for a page on your website, or a blog post, optimizing a press release will position it to rank for a particular keyword(s).
Whole New Web can write an optimized press release for you, or work with one that you or another agency has developed to identify the keywords that are both central to your business and most relevant to the topic of the release itself and work them into the release. Online press releases can also contain meta keywords and meta descriptions, as well as anchor text and links to URLs associated with those keywords. Including images and links to your social media accounts are good practices as well.
Once your press release is optimized, we can return it to you or broadcast it across a variety of online distribution channels. After it has been distributed, we will provide you a report that shows how many people received it, click through, and contacted you.
Got an announcement that's worthy of a Press Release? If you're ready to explore the additional benefits of SEO Optimized Online Press Releases, just complete the form to the left.