Website Development Services

Why Do You Want A Website?

While there are many elements that go into building a website, when you work with Whole New Web we assume from the start that the number one reason you have a website is because you are convinced that it should be the most powerful marketing and business development tool in your arsenal.  We assume that you want a site that brings you increased traffic, helps you convert leads and build community, and plays a demonstrable role in growing your business.  We are first and foremost businesspeople and marketers.

That is not to say that we are not creatives, or don't value design; we have a great team of designers and have great respect for the role of design and creativity as part of building your brand and increasing engagement but even they never lose sight of the business objectives of your website.  Our goal is to build a website that will accomplish your marketing goals, that both looks great and delivers measureable results

When we develop a website, we generally follow these steps:

1. Understand your business and the business objectives of the website
2. Understand / identify the different "buyer personas" among your customers
3. Evaluate the websites and online marketing practices of your competitors
4. Understand / map the sales funnel of your site visitors and map the usability interface
5. Develop Content Strategy that clearly articulates your offer, speaks to your audience effectively, engages, and converts leads
6. Determine the required functionality of the Website
7. Create a sitemap
8. Create wireframe(s) to mock up design concepts, including calls to action, offers and landing pages
9. Develop a design (look and feel) for the Website
10. Develop the code (the actual Website)
11. Copywrite on-site content, perform keyword research and initial On-page SEO
12. Install an integrated blog on your main domain
13. Test the Website
14. Launch the Website

Are you ready for your website to start delivering stronger business results?  Fill out the form to the left to take the first step.

Hubspot Website Development

WNW develops attractive custom Websites on the HubSpot CMS following the same process listed above. As a Hubspot Certified Partner agency, we are convinced based on our direct experience that our clients who choose to build their websites on the Hubspot CMS will enjoy greater productivity, an expanded sense of internal ownership of their websites, and better business results.

Once we've finished your site, the easy to use Hubspot content management system (CMS) will make it simple and easy for you to add content or make changes to your site without needing to be a tech guru.  And we are always available to manage your Hubspot Website for you to maximize your ROI.  Hubspot websites are equipped with an integrated suite of powerful tools that help your site get found, publish content, promote content, convert leads, and generate new customers, including:

• Keyword grader, to help you research your and competitor KWs

• Page grader, to ensure your On-Page SEO is optimized on every page

• Link grader, to track your own and competitor's backlinks and get more

• Hubfeed social media listening platform, to help focus your social media promotion and link buliding efforts

• Prospect tracker, to see who has visited your site before they convert as leads

• Social media account integration for auto publishing and lead tracking

• Integrated blog on main domain with social media autopublishing

• Call to action button generator

• Integrated lead nurturing and email campaign management

• Competitive dashboard to track progress against main competitors

• Traffic analytics by keyword, search engine and source

• And more.

If your web developer is spending more than a couple of hours per month making changes and updates to your website, then you're already spending more than the cost of using Hubspot.  Increase your productivity and sophistication, and let us use Hubspot to turn your website into a lead generating machine.