Public relations is the most credible communication method to influence buyers and maintain a strong public image and often provides the best return on investment of all marketing efforts. It is believable and credible because it appears in third-party media.
But is is no longer a one-way dialog. Are your press releases optimized for Web and social media distribution? Do you have a content strategy that involves sharing newsworthy content on numerous online and offline platforms, as well as being present online to participate in dialog of concern to your company or brand? Are you still pushing messages out to your stakeholders, or are you really a caring part of that stakeholder community who is listening and participating in the conversation?
Whether your message is local, or national, AIM will develop crisp, focused and relevant communications and can help you measure the value of the non-paid media placements we achieve for you. With the power of Hubspot, we can track the effectiveness of much of your PR efforts using closed loop analytics.
Some of the Public Relations services we integrate include:
- Blogging
- Campaign strategy
- Community Relations
- Corporate & Employee Communications
- Corporate Social Responsibility
- Crisis & Issues Management
- Event Planning, Marketing & Management
- Government Relations
- Integrated marketing
- Investor Relations
- Media Relations
- Research, Planning & Strategy
- Social Media Community Management
- Speech Writing
Click here to learn more about integrating your Public relations efforts with proven Inbound Marketing methods.